Russell Hobbs Jug Kettle
Russell Hobbs' aimed to reduce the amount of water wasted when boiling a kettle, by designing a jug kettle with less thermal mass, that is capable of efficiently heating 1 cup full of water at a time. Russell Hobbs achieved a reduction in energy consumption and greater efficiency through technical innovation in the form of thick-film disk heating elements.
To try and ensure these efficiences and energy savings were not lost during use through the user repeatedly and unecessarily reboiling the kettle Russell Hobbs provided the user with eco-feedback by using thermal colour changing to indicate temperature levels.
Source: Brezet, H. and C. van Hemel (1997) 'Ecodesign: a promising approach to sustainable production and consumption' Rathenau Institute, TU Delft & UNEP, Paris
Author: Dr Vicky Lofthouse, Loughborough University