Information Inspiration Website
Product Inspiration
Electrical & Electronic
TEMPUS-IS DAB radio
EcoKettle
Thermacolour iron
LCD TV
Master PL Electronic lamp
DuoDiagnost
Sony Speaker
Xerox photocopier
Kambrook 'Axis' Kettle
Philip's monitor
Nokia phones
B&O TV
Coffee machine
Cartridge SwapShop
Hewlett Packard
Russell Hobbs Kettle
Apple computers
Kodak recyclable camera
Speaker made from sugarcane
Consumer products
Samsung Reclaim mobile phone
Wee Generation Daiper Bag
White goods
Dishlex dishwasher
Conservus fridge freezers
Miele tumble dryer
Miele oven
Miele dishwasher
The Greenfreeze story
Electrolux fridge freezers
Miele washing machine
Miele fridge
Packaging
Belu water bottle
M&S Sandwich packaging
Tablet detergent
Cosmetic packaging
Smart packaging
Point of sale
Biodegradable film
Innovative packaging
Blow up packaging
Tulip boxes made from dung
Recycled cardboard packaging
New technologies
UPS packaging
Body shop's approach
Grow your own packaging
Sustainable packaging to suit a brand
100% PET bottle
One piece packaging
Mono material packaging
Textiles
Nike reuse-a-shoe
Patagonia's DIY shoe
Mion
Howies
Recycled plastic bottles
Cotton substitutes
Hemp shirt
Innovative carpet
Alternative energy
Water powered alarm clock
Wind up Eco Media Player
One laptop per child
Photovoltaic backpac
Addex AM/FM Solar Radio
Pump as you Play
'Sunrise' solar table
Wind-up radios
Solar clothes dryer
Wind-up torch
Pedal mower
NightStar kinetic torch
Dynamo torch
Muscle powered toothbrush
Solar powered torch
Pedal washing machine
Solar powered mower
Thermic watch
Soltac cook sack
Aladdin mobile charger
Scotty mobile phone charger
Glowstar light
Global sun oven
Furniture
Wilkhahn Neos chair
Herman Millers Aeron
Blueline office furniture
Natura
Wilkhahn's Picto
Life by Formway
Inflatable chair
Concepts
Vegetable car
Concentrated shower gel
Cardboard milk bottle
Disappearing-Pattern Tiles
Appearing-Pattern Wallpaper
Electrolux soft fridge
High performance Citroen
Sunflowers from mobile phones
EcoShower
Light plants
Intelligent clothes peg
Hot Fridge
Light switch concept
Fridge concept
Smart bookshelf
Combined sink and toilet
Educational sink
Intelligent garbage can
CD holder
Cooking concept
Data wall
Freezer concept
Portion calculator
Green design
Bosch products from recycled parts
Coasters from street signs
Cog clock
Deep E shoe
Wellies from recycled material
Interesting materials
ViaStone Inkjet paper
Treeplast
Baltix plastic - sunflowers
Hemp plastic
Flip flop flooring
Recycled plastic resin
Disposable dinnerware
Renewable starch based bioplastic
Original furniture made from recycled material
Furniture made from extruded plastic recycled lumbar
Coffee table from recycled HIPS
Wall art
Furniture made from recycled plastics
Using recycled material in contemporary lamp design
Bergman collection - lamps from recycled plastic sheet
Body Shop point of sale units
Fruit bowls
Fleeces from recycled bottles
Violin from recycled coffee cups
Remarkable stationery
Systems & Services
Aimulet
Casa Quick
Evergreen
Model U Ford
Car Clubs
One-Time-Use Video Camcorder
Lunch box
Electrolux Functional Sales
Cool Links
SEARCH THE SITE    


Concentrated Shower gel concept

A collaborative project between Boots and Loughborough University (sponsored by DEFRA in the UK) has led to the development of a new concept for refillable packaging which utilises dissolvable packaging.  The new packaging concept, developed for the Botanics brand, aimed to meet the ‘body wash’ needs and wishes of 21-40 year old female customers, whilst promoting more sustainable behaviour.

Currently 200ml of body wash is provided in a blended polymer tube with snap fit PP cap filled with 200ml of shower gel.  The current packaging provides approximately 20 washes per tube.  It can not be separated for recycling or refilling.

The new concept which emerged from a series of creativity workshops comprises; a 150ml PET bottle and PP lid, an aerating pump (comprising PP, PVC and steel) (which is transported empty) and a tub made of PET with an aluminium lid which holds a number of PLA (dissolvable) sachets each containing 15ml of concentrated shower gel.  The way in which the new concept works is outlined below.


Loughborough University, 2008

The concept which was tested in two rounds of consumer focus groups, received positive feedback.    It was perceived as having added value, possibly as a result of the ‘jewel like’ quality of the concentrated refills and the high quality of the refill tub.  The ladies identified that for a product like this they would need to be willing to take the time to mix the product and as such it would fit higher end beauty products.  They related it to foaming cleansers and hair dyes.  Testing which went along side this concept did however illustrate that these types of refills MUST be delivered and communicated in the right way.  For example if the refill appears wasteful in itself, consumers hate it.  Equally if a refill is too small and looks low end, they won’t  be willing to pay much for it.

Environmental analysis using the Ecodesign web and EcoIndicator 95 demonstrated a number of environmental improvements at different stages of the life cycle.  Compared to the current packaging it was found that the new concept would:
• use 59.8% less packaging material (by weight) over a 6 month period.  
• lead to a reduction in the amount of resources used in the manufacture of the product and packaging. 
• result in 81.37% less material going to landfill, because around 55% of the material can be recycled in this concept, and the dissolvable sachets generate no waste, compared with 0% of the current packaging.
• lead to 90.68% less weight (material + shower gel) being transported over a 6 month period because the bottle is transported empty and the concentrated product is much lighter (even with the tub packaging), thus leading to economic and environmental savings transport. 
• mean that less surfactants are needed in the product because of the delivery of the new concept via the pump pack.

More information
Project was completed in December 2007.  For more information contact Vicky Lofthouse at Loughborough University