Nike's reuse-a-shoe programe
Back in 1993 Nike set out to identify an alternative end of life for the trainers that they sell, the answer was the Reuse-A-Shoe program.
"Aspiring toward our long-term goals of waste elimination and increasing physical activity in youth around the world led us to focus on one of the achievable ways to close the loop on a product's lifecycle. That is, rather than throwing away old products, we want to use them to make new products — in this case, sports and play surfaces to help kids get active.
How It All Began
How We Gather Up Those Shoes
As we expand Reuse-A-Shoe around the world, with programs in the U.K., Australia and Japan, collection efforts will continue to grow, gathering many, many more shoes that will ultimately become places for kids to play and get fit.
What We Do With Them
Turning Old Shoes Into New Places to Get Kids GO-ing!
Reuse-A-Shoe is an integral part of NikeGO, Nike’s long-term commitment to promote healthier lifestyles for kids through physical activity. Since the Reuse-A-Shoe program began in 1993, Nike has helped donate more than 170 sport surfaces, called NikeGO Places, to communities around the world. The surfaces use Nike Grind material as a component of the total surface composition, representing an approximate number of recycled shoes in each surface. Kids win because many of these sports surfaces are donated in communities where they wouldn't otherwise have access to high-performance sports surfaces. It’s also a win for the environment, as thousands of pairs of athletic shoe material are diverted from landfills."
[awaiting confirmation of permission to use images, July 2007]