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Electrolux soft fridge

Electrolux are envisaging the refrigerator of 2020 - a soft refrigerator. "This next generation design is completely different from the present design." [1]

"Folding configuration offers convenient portability and deformable storage. The size is optimized according to the cubage of things inside in order to save energy. The heat-insulating membrane coat and slide fastener door is stretchy to fit the size-changing. The holes on retractile bracing can transport cool air to each layer." [2]

"This is a unique idea for food storage, a more flexible portable refrigerator. Retractile bracing and soft coat allows size-changing. As a result, you can fold it up if there is no food left on the top several layers to reduce its size, so there is no energy wasted... The translucent membrane is strongly stretchy and heat-insulating."

Four layers separated by a pile of metal-disks, are braced by the centre pillarwhich sustains the weight of the refrigerator but also transports the cool air to each layer. The slide fastener on the membrane is used for opening the refrigerator. [2]

[1] http://www.gizmowatch.com/entry/electrolux-start-the-soft-refrigerator-project/, Feb 2007
[2] http://www.designboom.com/contest/view.php?contest_pk=9&item_pk=6009&p=3, Feb 2007

Electrolux, 2006