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Casa Quick

In 1998 Allegrini S.p.A an Italian producer of detergents and cosmetics developed Casa Quick, a service based on the home delivery distribution of biodegradable, phosphorus-free detergents.  Through Casa Quick seven different types of products are delivered each month by mobile vans, which regularly visits four municipalities.  “Each family draws down the detergents needed from the mobile van, in the quantity and quality preferred, using special containers and paying only for the quantity taken. Casa Quick consumers receive a kit of plastic flasks which are easy to carry from the house to the van, and can be filled up even if not completely empty. This system incorporates the product (the detergent) plus a service (home delivery), with a lower-level of client effort: there is no need for the client to travel to shops, rather, it is the ‘shop’ itself which moves to the client. Finally information is given to consumers on how to use the products to optimise the effect and minimise the amount used.” [1]

Allegrini’s system leads to both environmental and economic benefits.   Environmental benefits are reaped from the optimisation of the distribution processes, in terms of both packaging and transportation. The move from disposable to refillable packaging has reduced the consumption of raw materials, reduced manufacturing and dramatically reduced landfill waste.  Interestingly, other problems associated with the disposal of packaging which has contained detergents, created by the possible dispersion of residual detergents is also minimised with the Allegrini refill system [1].

Economic benefits are available for both the producer and consumer. Customers receive a high quality, convenient, home delivery and (waste removal) service, that can be offered at a low price, due to the costs savings created by extending the life of the packaging.  This helps to encourage long term customer loyalty.  And provides Allegrini with a competitive advantage in terms of diversification of service provided[1].

[1] Manzini, E. and C. Vezzoli, Product-Service Systems and Sustainability: Opportunities for sustainable solutions. 2002, France: United Nations Environment Programme, Division of Technology Industry and Economics (DTIE).

For More Information

For more information visit Allegrini’s website: