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(images above)
Jedlicka mybackyard packaging
1986-2004 Jedlicka Design, Ltd

Mybackyard packaging

The aim of this packaging was to: create packaging for a wide variety of products while still maintaining a 'mybackyard' brand and reflect the core values of natural purity and respect for the earth central to the mybackyard philosophy.

The packaging was designed with four main eco-design strategies in mind; materials selection and reduction, design for recycling and educating the user:

In terms of materials:

  • organic cotton was used for the Seed Bag Grow Kits,
  • compostable cellulose rather than plastic was used where possible,
  • high post consumer waste boxboards, and tree-free papers feature significantly in the mybackyard packaging system.
  • plant markers used for the promotional Seed Flower, are sourced from Certified Sustainable Forestry suppliers
  • printed materials use vegetable inks, and waterbase coatings.

To aid recycling:

  • labels, glues, and tapes are no or low solvent, and wherever possible recyclable or compostable.
  • mybackyard's transport packaging employs the same high PCW boxboards used in their primary packaging,
  • filler peanuts are made from water soluble starch foam, cushion wraps are made of recycled and recyclable tissue.

To educate the user about recycling:

  • a 'Talk'n Trash' insert (printed on tree-free paper) is provided in each shipper informing the consumer or store how to dispose of, recycle or reuse the packaging.

Source: Jedlicka Design Ltd,, (accessed 2005)

For More Information
For more information on the packaging designed for Mybackyard visit the Jedlicka Design Ltd website: