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Image courtesy of RMIT

Blackmores cosmetic packaging
In the mid 1990's the Australian company Blackmores, worked in collaboration with the Royal Melbourne Institute of Technology (RMIT) to develop new ranges of packaging for cosmetic creams, with the aim of improving their environmental criteria. The main eco-design strategies used were materials reduction and increasing the life span of the item through creating an emotional attachment between the product packaging and the consumer. 

The RMIT designers created a number of distinct designs.  One solution (shown in the image above) attempted to increase the lifespan of the packaging and reduce the amount of material used. The 'jewel' type packaging was designed to be used with cheap, lightweight refills that minimise the use of materials. It was designed to be attractive and valuable in the eyes of the consumer and encourage them to refill it and keep it, rather than throw it away.

A second solution radically reduced the amount of material used, compared with that used in the traditional cosmetic packaging, by creating packaging that consists of two parts, a tough plastic outer skeleton which the customer keeps for reuse and a disposable tube make from very thin plastic.  The user snaps the refill into place between the arms of the skeleton.

 

For More Information
For more information visit the RMIT website: http://www.cfd.rmit.edu.au/